Conference Proceedings

2026
Book of Abstracts: 5th International Marketing Conference — iMarC-V
Indian Institute of Management Shillong
• Author / Editor: Km Pragati Yadav, Pragya Singh
• Proceedings / Book Name: Book of Abstracts, 5th International Marketing Conference (iMarC-V).
• Conference Theme: People, Privacy and Personalization: Bridging Traditional and Digital Marketing in a New Era.
• Date / Venue: 21–22 January 2026, Indian Institute of Management Shillong; pre-conference workshops held 19–20 January 2026.
• Publisher: IIM Shillong.
• ISBN: 978-93-5602-606-3.
• Indexing: ISBN conference proceedings
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2026
AMA Winter Academic Conference 2026: Bridging at the Frontiers – Marketing for a World in Transition
American Marketing Association / AMA Educators Proceedings
• Author / Editor: Km Pragati Yadav, Pragya Singh
• Proceedings Name: AMA Educators Proceedings, Volume 37.
• Conference Name: 2026 AMA Winter Academic Conference.
• Theme: Bridging at the Frontiers: Marketing for a World in Transition.
• Date / Venue: AMA official page lists 9 February 2026 virtual and 13–15 February 2026, Madrid, Spain.
• Publisher: American Marketing Association; print-on-demand publisher Curran Associates.
• ISBN: 9798331333089.
• Pages: 1,403 pages, 2 volumes.
• Indexing: AMA Educators Proceedings
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2025
ESG Excellence and Green Bond Issuance: Evidence from India’s Financial Sector
2025 IEEE 9th International Conference on Information and Communication Technology.
Authors: T. Mahfooz and P. Singh.
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2025
Adoption of AI-Based Tools for Financial Literacy: A PLS-SEM Approach
2025 IEEE 9th International Conference on Information and Communication Technology.
Authors: R. Dwivedi and P. Singh.
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2025
GeoAI-Enabled Assessment of Forest Dynamics and Ecologically Sensitive Zoning for Regenerative Tourism in Goa, India
2025 IEEE 9th International Conference on Information and Communication Technology.
Authors: H. Tiwari, P. Singh, and D. Tiwari.
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2025
Exploring Male Consumers’ Adoption of AI Chatbots for Green Grooming: A TAM-Based Study
2025 IEEE 9th International Conference on Information and Communication Technology.
Authors: S. Sonkar and P. Singh.
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2025
Crypto, Camera, Reaction: Exploring Market Sentiment Through YouTube and Film Discourse
2025 IEEE 9th International Conference on Information and Communication Technology.
Authors: S. Kumari and P. Singh.
Conference: 2025 IEEE 9th International Conference on Information and Communication Technology.
Research area: Cryptocurrency, market sentiment, YouTube discourse, film discourse, investor reaction, and FinTech.
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