Academic Expertise

Delivered an interactive academic session for bachelor’s students, providing international perspectives on business opportunities, global challenges, and cross-cultural management.

Contributed as an invited speaker to the Erasmus+-funded International Business Simulation Programme involving THM, Arkansas Tech University, and Kajaani University of Applied Sciences.

Participated in the International Research and Teaching Days and contributed to international academic and cross-cultural knowledge exchange.

Completed an international research and teaching fellowship involving guest lectures, research seminars, academic networking, international teaching activities, and joint research development. Received academic exposure and expertise in Digital Marketing, Digital Entrepreneurship, International Business Simulation, Digital Business, Platform Economy, Temporary Digital Ecosystems, Mobile Innovation, and international research collaboration.

Participated as an international visiting faculty during International Teaching Week and delivered academic sessions in person.

Delivered teaching sessions during International Teaching Week on “AI Odyssey: Emotionally Intelligent Machine: Balancing Technology with Human Emotion” for undergraduate and postgraduate students.

Served as resource person in the national seminar on “Interdisciplinary Insights: Artificial Intelligence and Holistic Healthcare.”

Presented a research paper and delivered a plenary talk at the Emotional Intelligence Training and Research Institute. Also co-presented at the 20th Annual Emotional Intelligence Conference, Texas A&M University.

Delivered an invited talk titled “Tourism: An Enthralling Experience for Everyone” at Clarion University of Pennsylvania, USA.

Expertise in entrepreneurship development, innovation, IPR, entrepreneurship training, capacity building, skill development, business model development, and start-up mentoring.

Expertise in digital marketing strategies, social media marketing, digital branding, tourism industry marketing, online consumer behaviour, and digital promotional strategies.

Expertise in emotional intelligence, emotional quotient, emotional competencies, emotional transformation, problem solving, emotions and attitudes, and training-based emotional intelligence development.

Research and teaching expertise in investment management, stock trading, mutual funds, financial literacy, portfolio diversification, green ETFs, green bonds, crypto portfolios, and sustainable investment decision-making.

Expertise in marketing management, consumer behaviour, service marketing, branding, digital promotional strategies, tourism marketing, green cosmetics, sustainable consumer behaviour, and market research.

Courses taught include Professional Communication, Marketing Management, Business Law, Principles of Management, Marketing of Services, Advertising and Brand Management, Entrepreneurship Development, Auditing Laws, Business Analytics and Key Account Management, Principles of Economics, Financial Management, Emotional Intelligence, and Digital Marketing/Social Media Marketing.